From our first company 'In The Air' to 'Levita Magic'?

Since its inception in 2012, our first company 'In The Air' has made its mark in the field of magic. Over the years, we have been committed to using magic as a powerful tool to evoke emotions, captivate minds and convey lasting messages.

The Essence of In The Air: Magic as a Marketing Tool 

For over a decade, magic has been at the heart of our DNA at In 'The Air'. We  quickly understood that magic wasn't just a tool for entertainment, but a way to make people dream, disconnect from reality and create bubbles of happiness in their lives. Despite our initial specialisation in marketing and corporate events, the fact that we create these magical moments into our audience's mind is invaluable. It was with this in mind that we came up with the idea of developing our new company, Levita Magic. 

From the Ephemeral to Infinity: The Birth of Levita

After several years in business and hundreds of shows, we realized that magic has its limits. Once our magic show is finished, the emotion and its memories disappear, and spectators quickly return to their daily lives. So we began imagining a way to offer our audience a dream that would be available 24/7, anywhere in the world and without needing a magician to be present to create those emotions. That's how Levita was born in November 2018, a company dedicated to automating certain magic tricks, starting with levitation.

The Power of Levitation: a Timeless Magic Trick

Levitation is one of magic's strongest and most poetic effects. It's a universal dream, a symbol of freedom and transcendence, and one of the best-known magic tricks in the world. By automating this, we wanted to capture its essence and make it accessible to anyone, anywhere in the world, without any limitations.

The Challenge of Pivoting: From Services to Products

Moving from a service company to a product company was a major challenge for us. With our respective backgrounds as a veterinarian and insurance broker, we had to completely rethink our structure, our ways of working, develop a production line, manage inventories, after sales customer service across the globe and be available to international customers in all time zones and start hiring a team of experts to surround ourselves with the best. 

Growth and Expansion: an Unexpected Jurney

In just three years, our team has grown from 3 to 18 people, with offices in London, Shanghai and Liège. With this rapid growth came new organizational challenges, but we tackled each obstacle with passion, determination and an unshakeable will to succeed.

The Magic of Innovation and Leadership

At the heart of our transition from In The Air to Levita is the magic of innovation and craftsmanship. We've turned our passion into a thriving business and opened new doors in the world of magic and marketing. Today, we're proud of our journey, proud of our team, and we can't wait to continue making the world dream.