On Oct. 1, 2022 ‘Cartier Maison Cheongdam’ reopened its doors after a second renovation conducted by Moinard Bétaille, with a focus on a contemporary interpretation of Korean aesthetics. 

Cartier's flagship store celebrates the beauty of Seoul and sublimates the brand's emblematic symbols, such as the panther, subtly recalled in the carpets and upholstery.

The aim of the renovation was to reflect the Korean aesthetic, where each floor of the Cartier house plunges us into a new, bewitching atmosphere. As you climb the floors, the spaces transform, evoking Seoul's dynamic modernity and cultural heritage. This journey is enhanced by three levitating display cases, showcasing several high jewelry pieces.