No Gravity, Just Innovation

At the heart of the House of Innovation on Nanjing East Road, the immersive installation for the Nike RUN campaign offered visitors a unique experience just weeks before the Shanghai Marathon.
For two months, the Nike Vomero Premium was displayed in levitation, bringing to life a dynamic storytelling around this innovative model. The installation highlighted the technical features of the "No Gravity Shoe", combining performance and futuristic design, while offering an original and captivating way to discover the sneaker.